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The Gold Standard Past Issue Archive

Click here to download a printer-friendly pdf version of the Media Kit.

Editorial Statement

Golden West Magazine is the official publication of Sweet Adelines International Region 21. The founding and current editor is Karen Laderman (Harborlites Chorus). Stories and photos published in Golden West Magazine are about the people and events of the region. Coverage of regional news includes the Regional Management Team, choruses, quartets, special programs, educational events, performances, and, of course, competitions. If it matters to the region and its membership, it will be in Golden West Magazine.

Regular features of the magazine include:

  • Regional Management Team Communications
  • Chorus and Quartet Updates
  • Young Women In Harmony Information
  • Regional Calendar

Editorial Calendar 2011-2012

Golden West Magazine is published three times a year for distribution at Summer Seminar, MusicFest, and Spring Contest. The publication closes approximately five weeks prior to distribution and all materials are due approximately one month prior to distribution. Press dates are subject to change.

Issue: Summer 2011 Fall 2011 Spring 2012
Space Reservations: July 6, 2011 October 19, 2011 March 27, 2012
Copy/Art Due: July 13, 2011 October 26, 2011 April 3, 2012
Distribution: August 5, 2011 November 18, 2011 April 26, 2012

Summer 2011—Results of the Spring Competition, including other regional contests with Region 21 participants. Distributed at “Camp Blue Agave” Summer Seminar in Tempe, AZ.

Fall 2011—Highlights from Summer Seminar and Sweet Adelines International Convention and Competition in Houston, TX. Distributed at “Make Your Mark” MusicFest in Riverside, CA.

Spring 2012—Year in Review, with a special emphasis on Young Women in Harmony coverage. Introduction of the new Region 21 Management Team. Distributed at Spring Convention and Competition in Pasadena, CA.

Technical Requirements

Golden West Magazine is a standard magazine-sized publication with varying column layouts. It is printed “direct to press” at 150 line screen on #100 Gloss Book from an Adobe InDesign for Mac electronic file.

Text Submissions (Including Classified Ads/Love Notes): All text must to be submitted electronically in the body of an e-mail. DO NOT SEND ATTACHMENTS for text-only submissions. Indicate the nature of your contribution in the subject line (e.g. Unlimited quartet submission, RMT column, YWIH Fund update submission, etc.). Send your text-only submissions to the editor by the copy/art deadline. Classified ads/love notes payments must also be received by the copy/art deadline. No classified ad or love note will be printed without payment. Text submissions are limited to 250 words, are subject to editing, and will be included at the editor's discretion on a space-available basis. Earlier submissions will receive preferential treatment in space-available situations. Please include a contact e-mail and phone number for all text submissions. Chorus columns should indicate the author (who may or may not be the submitting party). Quartet columns should be “signed” by the quartet members in “tenor, lead, baritone, bass” order. All other contributors should include their relevant “titles” for each submission.

Photo Submissions: Photo submissions are welcome/encouraged. Please send your photos as electronic files in .tiff or .jpeg format with a minimum resolution of 300 dpi at no less than 3” wide. Provide the following identification information: photographer's name, photographer's chorus, event or setting, date, name(s) and chorus or quartet affiliation of all subjects within the image (working from back to front and left to right). For example, “Image #2: (from Holly Harmony, Happy Chorus) Ladies from the Happy Chorus work at their boutique table at 2006 Summer Seminar in Ontario, CA; from left to right: Molly Smith, Molly's mom Mindy Smith, and Mary Jones, all of the Happy Chorus.” If you do not have full identification information, please submit your images with as much information as you have. Images will be included at the editor's discretion on a space-available basis. Hard copy prints are discouraged but may be submitted. If you wish to have your photos returned, submit them with a SASE.

Artwork/Advertising Submissions: All submitted content (including chorus and quartet logos and other graphics) must be in CMYK color space with a minimum resolution of 300 dpi at finished size (see below for finished sizes). Advertisements must be submitted electronically. For best results, send all artwork in CMYK .tiff or .eps file format with fonts outlined and images embedded. The press-quality .pdf may be submitted, but if you choose to submit a .pdf file, quality may not be commensurate with expectations. Please submit artwork via e-mail to the editor or, if file size makes this impractical, mail a CD or DVD to Golden West Magazine c/o KAL Publications, Inc. 559 S. Harbor Blvd. Ste. A, Anaheim, CA 92805. If you need your media returned, please include a SASE.

Advertising Rates and Mechanical Requirements

RATE CARD—Effective May 1, 2011

To place an ad, submit a completed insertion form and payment (make checks payable to “Golden West Region 21”) by the “Space Reservation” deadline to Golden West Magazine c/o KAL Publications, Inc. 559 S. Harbor Blvd. Ste. A, Anaheim, CA 92805.

For non-standard size ads, contact the editor for availability and pricing.

Ad Size (non-cover ads are no trim, no bleed) Width” x Height” Rate (per issue)
Outside Back Cover Full Page* 7.75” x 10.25” $150.00
Inside Cover Full Page* 7.75” x 10.00” $150.00
Full Page 7.75” x 10.00” $100.00
Half Page Horizontal 7.75” x 5.00” $50.00
Half Page Vertical 3.75” x 10.00” $50.00
Half Page Island 5.00” x 7.75” $50.00
Quarter Page Horizontal 5.00” x 3.75” $30.00
Quarter Page Island 3.75” x 5.00” $30.00
Business Card 3.50” x 2.00” $20.00
Love Notes/Classified Ads per 25 words $5.00

*Contact editor for availability; 3-sided bleed available, size ad to 8.5”x11” and add 1/8” trim per side if ad uses bleed.

Questions? Don't hesitate to e-mail or call the editor, Karen Laderman.